Daily Current Affairs Notes for 22 April 2023

International Mother Earth Day 2023

The United Nations established International Mother Earth Day on April 22, 2009, after a proposal by Bolivia and over 50 other member nations. This resolution acknowledges that the Earth and its ecosystems are our shared home and highlights the significance of fostering balance and cooperation between humans, other living creatures, and the planet. The term "Mother Earth" is used to underscore the interconnectivity that exists between humans, other species, and the planet that we all call home.

Significance of the International Mother Earth Day

International Mother Earth Day holds great significance as it highlights the interconnectedness between humans, other living beings, and the planet we all inhabit. This day serves as a reminder of our duty to safeguard and conserve the Earth and its ecosystems for future generations. It encourages a shift in attitudes and behaviors towards the environment and promotes sustainable development practices. International Mother Earth Day provides a platform for individuals, communities, and governments to contemplate their impact on the environment and take concrete actions to tackle environmental challenges like climate change, pollution, deforestation, and loss of biodiversity. By observing this day, we can raise awareness and foster a deeper understanding of the necessity to protect and honor the Earth and its inhabitants.

History of the International Mother Earth Day

In 2009, the United Nations General Assembly adopted a resolution, A/RES/63/278, designating April 22 as International Mother Earth Day. The first celebration of this holiday took place in 2010. The origins of this day can be traced back to the 1972 United Nations Conference on the Human Environment, held in Stockholm, which stressed the interdependence between humans, other living creatures, and the planet. The objective of International Mother Earth Day is to motivate people globally to take action in promoting a cleaner and more sustainable environment. The day encourages individuals to be mindful of their actions and strive towards reducing practices that are harmful to the planet and other living species.

The Ministry of Finance has issued an official notification stating that the Central Government will produce a new Rs 100 coin to mark the 100th episode of the radio program, Mann Ki Baat, featuring Prime Minister Narendra Modi. The coin, with a denomination of One Hundred Rupees, will only be minted at the Mint and authorized for issuance by the Central Government on the occasion of the 100th episode of Mann Ki Baat.

key details of the new Rs 100 coin to be issued by the Central Government to mark the 100th Episode of Mann Ki Baat:

Design of the Coin:

• The face of the coin will feature the Lion Capital of Ashoka Pillar in the centre.
• The legend “Satyameva Jayate” will be inscribed below the Lion Capital in Devnagri script.
• The word “Bharat” in Devnagri script will be present on the left periphery of the coin.
• The word “INDIA” in English will be present on the right periphery of the coin.
• The Rupee symbol “₹” and denominational value “100” in international numerals will be below the Lion Capitol.

Logo for the 100th Episode of Mann Ki Baat:

• The other face of the coin will bear the logo for the 100th Episode of Mann Ki Baat.
• The logo will consist of an image of a microphone with sound waves.
• The year ‘2023’ will be written on the image of the microphone.
• ‘MANN KI BAAT 100’ in Devnagari script will be written above the microphone image.
• ‘MANN KI BAAT 100’ in English will be written below the microphone image.

JioCinema, a digital streaming platform, has appointed India's cricket team captain, Rohit Sharma, as its new brand ambassador. In this partnership, Rohit will be collaborating with the JioCinema team to endorse their digital-first approach to sports streaming. Together, they will aim to increase the fan base for sporting events across the country by launching a series of initiatives.

Significance of Rohit Sharma as JioCinema’s brand ambassador:

JioCinema has appointed Rohit Sharma as their brand ambassador to further their vision of providing seamless and accessible sports viewing experiences through digital platforms. Leveraging Rohit's immense popularity and influence in the sports world, JioCinema aims to expand their reach to a wider audience and elevate the overall viewing experience for sports enthusiasts throughout the country.

JioCinema and TATA IPL 2023:

JioCinema's streaming of TATA IPL 2023 in India has been a huge success, attracting over 550 crore views in the first two weeks alone. This impressive accomplishment has established JioCinema as one of the most popular digital streaming platforms for sports content in the country.

JioCinema's association with 23 sponsors for the 2023 TATA IPL streaming has further solidified its popularity. This record-breaking number of sponsors for any digital event in India is a testament to the platform's increasing reach and appeal among sports enthusiasts in the country. The high number of advertisers signed up by JioCinema for IPL season 16 highlights its growing popularity and influence.